Instrumental in bringing Clean Eating magazine from a single issue start up with no advertising in 2007 to a seven year old, 9x per year national brand with incremental sales growth year over year since its inception.
Began by developing and rebranding Clean Eating with a new tagline: Improving your life one meal at a time
(replacing the original “For Health, Nutrition, Fat Loss & Well Being.”)
Evolved the brand with the editors to encompass appropriate platforms where product placements for packaged goods could be showcased while still maintaining brand integrity. This provided both service to readership and stronger editorial value to the advertising base.
Created and co-developed the annual and very successful franchise marketing campaign: The Clean Choice Awards.