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Successfully lead a comprehensive rebranding, transforming Reps from a core bodybuilding title to a function fitness magazine directed at a very different consumer audience. The results increased newsstands sales by 11% and subscriptions by 24% over the previous year.
Conceived an original tagline to compliment the new brand positioning by creating an acronym that gave new meaning
to the name REPS (Real Endurance Power Strength)
Created co-branded Reps and Oxygen POS posters that were used in national grocery store marketing campaigns and throughout SNAP Fitness gyms as a key communication mechanism to inform consumers on the evolution of the brands.
Devised and executed interactive fan participation experiences at national USA trade shows and directed the strategy, conception and design of all Reps marketing materials, including banners, signage and fixtures.